Original research · September 2026
Everyone selling you a house in Puglia has an opinion. We went and counted, town by town, from the official population register. Here is what the numbers say, including the part that does not flatter us.
The Alto Salento is the band of towns between the trulli country and the Ionian sea: Ostuni and Carovigno at the top, Manduria at the bottom, twenty-two towns in between. Over the last decade it has become quietly international, and the change is not evenly spread. It arrived first in the north, within sight of the coast road, and it is working its way down.
Source: Istat, resident population by citizenship, 1 January of each year. Hover any point for the figure.
| Town | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Ostuni | 233 | 240 | 263 | 264 | 285 | 283 | 294 | 317 | 318 | 358 |
| Carovigno | 81 | 88 | 101 | 105 | 116 | 96 | 124 | 158 | 178 | 179 |
| Ceglie Messapica | 85 | 99 | 103 | 113 | 130 | 127 | 135 | 163 | 167 | 176 |
| San Vito dei Normanni | 97 | 99 | 95 | 99 | 105 | 93 | 113 | 123 | 126 | 131 |
| Manduria | 133 | 136 | 143 | 148 | 155 | 107 | 134 | 138 | 132 | 136 |
| All 22 towns | 842 | 891 | 936 | 980 | 1080 | 946 | 1049 | 1165 | 1209 | 1283 |
There is a step down in 2021, and it is not the same size everywhere: Ostuni lost 1%, Manduria lost 31%. We cannot tell from these records whether that is people leaving or registers being recalculated, and we are not going to pretend otherwise.
It matters, because it decides the headline. Measured from 2016, the area grew 52% and Manduria grew 2%. Measured from 2021, after the step, the area grew 36% and Manduria grew 27%. Same data, two different stories, and anyone quoting one without the other is choosing the one that suits them. The honest reading is that Manduria is growing, from a lower base, later than its neighbours.
Source: Istat, resident population by citizenship, 1 January 2021 and 1 January 2025.
Across the Alto Salento the largest western group is British: 413 people, a third of the total. Go to Ostuni, Carovigno, Ceglie Messapica, San Vito, Oria, Latiano, and the ranking is the same everywhere.
Then you reach Manduria and it inverts. Ninety-three Germans and two Britons. Add the Swiss and the Austrians and 85% of the town's western residents speak German, against 25% in the rest of the area. The only other town that shares the pattern is Avetrana, next door.
Source: Istat, resident population by citizenship, 1 January 2025. Manduria n=136, rest of the area n=1,147.
More than twelve hundred people from western Europe and North America already live within half an hour of Manduria, and the number is growing by roughly a hundred a year. Whatever you need to ask, somebody nearby has already asked it.
Manduria has 136 of those 1,283, while Ostuni has 358 in a town of the same size. The old town is still affordable for exactly that reason. Being early is the whole proposition, and it has a shelf life.
This is the only town in the area where the Germans outnumber everyone else, by a long way. Nobody planned it. It happened by word of mouth, and it is still happening.
These figures count people who transferred their legal residence. Anyone who bought a house and kept their residence abroad, which is common, is invisible here. The real number of international owners is higher than 136, and we cannot tell you by how much.
The figures come from Istat, the Italian national statistics institute: resident population by citizenship, at 1 January of each year from 2016 to 2025, for each of the 22 municipalities of the Alto Salento. The files are public and anyone can download them and repeat the count.
“Western residents” means people holding the citizenship of a western European country, the United States, Canada, Australia or New Zealand. We excluded the rest of the foreign-resident population, which in these towns is mostly labour migration and answers a different question. In Manduria, for the record, there are 1,013 foreign residents in total and 136 in the group we counted.
We also run our own tracking of the international communities of Puglia: 535 identified foreign members across eleven groups, which is how we noticed the German pattern before we found it in the official data. That part is our own fieldwork and we do not publish the underlying records. Where the two disagree, the official figures are the ones quoted above.
What we cannot tell you is how many people own a house here without being registered as residents, why the 2021 step is so uneven, or how many of the Germans arrived recently rather than decades ago. When we know, we will say so.
Download the study as a PDFVersione italiana, scritta per il paese: Chi sono i nuovi residenti di Manduria
The part the numbers cannot do
Most of them have never been in the same room. We started a group so that the person who just arrived can ask the person who arrived four years ago, in whatever language, and so that from 2027 there is a monthly aperitivo in the old town with an actual date on it. It is free, it sells nothing, and you do not have to live here yet to join.
Mario answers personally, usually the same day, in English or Italian. If you already live in the area and want to hear about what we organise, say so and we will keep you posted.
Or leave an address and we will do it without you having to ask. Once a month or less: new figures when Istat publishes them, and a house in the old town when one comes up.
One address, nothing else. We never share it, and you can leave at any time. How we handle it.